Carmine’s Bar Grill & Stage is a family-owned restaurant. Like so many others, the COVID-19 pandemic nearly closed their doors. As part of the marketing team, I was tasked to create a campaign to increase sales while mindfully navigating strict CDC regulations. A narrative approach to this campaign proved successful and viral.
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"More to Life" Coaching, Client Case Study
My company contracted me to craft a creative narrative for a life coach looking to expand her business with a strategic approach. My proposal was to put a heartfelt backstory front and center to inspire and capture new clients, I crafted this to be the personal touch she needed to reach more clients and grow her business.
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Individual Research & Narrative
In a world bombarded by an onslaught of negativity, I argue that creative nonfiction offers the reader a lens to find empathy for social issues that are otherwise overlooked. In this excerpt, I personify the water crisis to illustrate its global, and individual, exigence.
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Examples of Constructive
Feedback
Feedback is one of the most important aspects of the creative process. My clients and students value feedback that is constructive, colorful, differentiates editing from revision, and gives them a clear path to growing their work.